Now That’s a Crock of Publicity and White Chili

Chicken Chili

White Chili: Chicken & Beans

This past week, Chanel No 5 debuted its new ads featuring Brad Pitt. Yep, in case you missed it – which might have been impossible…cuz the spots are running constantly – even targeting men – during Sunday’s morning news programs and the afternoon and evening football.

Is it a men’s fragrance? No. It’s Brad waxing confusingly – I think about not being able to get a woman out of his mind. But, I’m not really sure…

What I do know, though, is that everyone’s talking about it.

Brad Pitt Channel No 5

He Does Look Good

Jen Chaney of the Washington Post describes it as: “what it looks like when Pitt tries really hard to make pretentious sentences sound meaningful while wearing a casual button-down shirt.”

No easy feat.

The use of a man and the ad itself have been a little polarizing. People either think that Brad’s careful, slow delivery is uber sexy OR they want to know ‘what the hell does this all mean?”

What it means – whether you love the ad or hate it  – is that Chanel has launched its most iconic fragrance into the forefront of conversation for people of all ages. People who would have never before considered Chanel No 5 might now. People who have never heard of Chanel – have now. Chanel has garnered more press, more chatter, more engagement than it probably ever had.

And that’s a big crock of free media – well they reportedly paid Brad Pitt a cool $7mill….so, sorta free.

Speaking of big crocks….it’s crock pot season and I guest crocked at a friend’s recently.

White Chicken Chili (serves 6-8)

1. In a large saute or fry pan over medium heat, heat 2 tbsp of olive oil

2. Stir in:

  • two medium onions chopped
  • 2 jalapeno peppers – deveined and seeded – and then chopped – best to either wear gloves for this or wash your hands immediately after working with the peppers.
  • 1 tbsp + 1tsp dried oregano – crush the oregano in your palms to release the flavors
  • 1 tbsp ground cumin
Saute vegetables

Saute Veggies

Saute until moderately tender – about 5 mins

3. Add in 7 chopped garlic cloves – don’t worry, you’re going to slow cook this. The garlic will not overpower. And, saute until fragrant – about 2 mins.

4. Add in 4 cooked chicken breasts – shredded. I used a rotisserie chicken from Whole Foods, because it’s just easier.

If you want to cook the breasts yourself – you can cube them and cook with the onions in step 2.

White chicken Chili

Whole Foods Roti Chicken makes this easy!

5. Add in Salt and Pepper

6. Once heated through and all flavors are combined – about 4 mins – transfer to the slow cooker

7. In a small bowl, mash up 2 15oz cans of cannellini beans (rinsed and drained) with 1 cup of Pacific Organic chicken broth.

white chicken chili beans

Mash the Beans

Pour into the slow cooker.

8. Add in 1 additional can of Cannellini bean and 3 more cups of chicken stock to the slow cooker.

Slow Cooker Crock Pot White Chili

Everybody in the Pool!

9. Cover and cook on low for 2hrs :45mins

10. After 2hrs :45mins, add about 1 1/2 cups of shelled frozen edamame and stir. Cover again and allow to cook an additional :15 – :20 mins.

I used 365 brand shelled edamame.Whole Foods Brand

11. Serve with a garnish of chopped parsley and shredded cheddar cheese

White chili with chicken

Pretty Presentation

The chili certainly isn’t as pretty as Brad Pitt. And, like the new Chanel ads, it could have used a little more spice. Next time I’d add a little hot sauce or maybe some cayenne.

As for Brad and Chanel – I’m still not sure what it all is supposed to mean. Some may think it’s a crock full of crazy – but I think it’s a crock full of free press.